A promotional post can be well written and still cause problems if the film title is wrong, the artwork is outdated or the destination link does not work. These details are easy to overlook when you are busy preparing a release. Before any film promotion goes live, give the person preparing it one clear set of approved information. A short checklist helps reduce confusion and makes it easier to present the project accurately.
Confirm the film’s basic information
Start with the exact title and a short description. Check spelling, punctuation and capitalization. If the film has an alternate title, tell the promoter which title should appear in the post and whether the alternate title should also be mentioned.
Provide a concise synopsis that explains the premise without revealing important plot details. Include the genre and any useful context, such as whether the project is a feature, short, restoration or re-release. Avoid sending several different descriptions without identifying which one is approved. One final version is easier to use and less likely to introduce errors.
Supply approved artwork and video
Send the final key art or poster in the best available quality. Make sure you have permission to use every image, logo and graphic supplied. If there are multiple versions, identify the preferred one and explain whether any are still drafts.
If you want a trailer or clip included, provide the correct file or working link and identify the section that may be used. Confirm that the material is cleared for promotional use. Do not assume that a temporary edit, unfinished poster or private screening link is suitable for public posting.
- Final poster or key artwork.
- Approved logo, if it needs to appear separately.
- Trailer or clip link, with any usage notes.
- Correct film title and synopsis.
- Any image or wording restrictions.
Check dates, formats and availability
Release information changes, particularly when manufacturing, distribution or campaign schedules are still in progress. Confirm the date that should be published and specify whether it is a theatrical, digital, streaming, DVD or Blu-ray date. If the release is not yet available to order, make that clear.
For physical editions, provide only confirmed details. Tell the promoter the format, edition name, packaging information and special features that have actually been announced. If a feature or release date is not final, mark it as unconfirmed rather than allowing an estimate to appear as fact.
Provide the correct destination link
Decide where readers should go after seeing the post. It may be an official film page, a crowdfunding campaign, a pre-order listing or a distributor’s product page. Test the link on a phone and check that it opens the intended destination without requiring access or a login.
If there are separate links for different countries or formats, explain which one should be used. Do not send a long collection of links without indicating the main destination. A single clear next step makes the announcement easier to follow.
Agree on the message and timing
Tell the promoter what the announcement is meant to communicate. Is it introducing the film, announcing a release date, highlighting a physical edition or directing people to a live campaign? That purpose helps determine which information belongs in the caption.
Also confirm any timing restrictions. If the announcement must not appear before a specific date or time, state that clearly when submitting the material. Mention relevant embargoes, premiere details or distribution restrictions. Allow time to review the prepared information and correct factual errors before publication.
Keep a final approval record
Before publication, check the title, artwork, caption, links and date together. Make sure the post does not include unsupported claims, unconfirmed features or details that have since changed. Keep the final approved copy and assets in one place so that everyone is working from the same version.
Paid posts should also be identified clearly as sponsored. A sponsorship label tells readers that the placement is promotional and avoids confusing it with an independent review or editorial article.
How the Gold package can help
Rare Plus Promotions’ Gold Promotion Package includes posts on Instagram and X, shared by both Physical Media Hub and Rare Flicks Plus! All paid posts are clearly labelled as sponsored. It costs $100 USD and provides a multi-platform social announcement for a film or physical media release.
Physical Media Hub focuses on horror and cult physical media, while Rare Flicks Plus! is a store for rare and out-of-print movies. Across the Rare Plus channels, the combined audience is 11,449 followers, with more than 80K monthly social views. These are overall channel figures, not a promise of results for an individual promotion. Outcomes vary with the project, creative material, timing and audience response.
See the Gold Promotion Package or compare the available services on the packages page.
Questions? Email rareflicksplus@outlook.com.
Leave a Reply